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"Behold, I have given you every plant yielding seed that is on the surface of all the earth, and every tree which has fruit yielding seed; it shall be food for you."

Gen 1:29


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Note from Larry Pope about our Noni Juice. Several years ago I was hearing wonderful stories about a doctor who was taking on the worst of terminal cancer victims and sending most of them home well. Part of his method was one quart of another Noni drink daily at first: but I hated that product because it was adulterated with fruit juices and watered down. I searched until I found pure Noni fermented a full 3 to 5 weeks and nothing added. Here it is and at a price that’s affordable. Enjoy it!
We all want to know how to: (1) prevent the onset of age related diseases like arthritis, heart disease, cancer & strokes, (2) boost our immune systems to protect against bacteria, viruses, cancer, etc., (3) better digest food for good assimilation, and (4) reduce cancer risk. Noni has the potential to give us this kind of help and protection.


HAWAIIAN NONI
(Morinda Citrifolia)


  In a time when we are more concerned than ever with issues of health, NONI, a tried and true tropical herb needs to be added to our list of the best natural remedies. Its usage over hundreds of years supports its description as possessing a veritable panacea of therapeutic actions. Noni’s emergence as an effective natural healing agent is a timely one; herbs like noni are in high demand for their natural pharmaceutical properties in a time when cancer rates are soaring, degenerative diseases are widespread, and bacteria and viral strains are increasingly resistant to contemporary treatments. Unquestionably, all of us want to know how to:

    Protect ourselves from toxins and pollutants
    Prevent the premature onset of age-related diseases such as arthritis, heart disease, diabetes and stroke.
    Boost our immune defenses to protect from new viral and bacterial strains that have become antibiotic-resistant
    Reduce our risk of developing cancer
    Better digest our food for proper assimilation

Noni has the potential to boost the immune system, inhibit tumor growth, normalize physiological functions on a cellular level, and stimulate cell regeneration. Noni appears to have the ability to augment immune defenses, fight pain, reduce inflammation, and purge the intestinal system without the dangerous side effects of harsh drugs. Its impressive and widespread use among various native cultures of tropical island regions supports the theory that it possesses valuable, therapeutic compounds.
Noni can be considered an antibacterial, analgesic, anticongestive, antioxidant, anticatarrhal, anti-inflammatory, astringent, emollient, emmenagogue, laxative, sedative, hypotensive (lowers blood pressure), blood purifier, and tonic.
Noni has various chemical constituents. First, it has an impressive array of terpene compounds, three of which---L. Asperuloside, acubin, and glucose---have been identified by their acetyl derivatives. Both caprioc and caprylic acids have been isolated. Second, bushfruits, a category of which noni fruit is a member, are also considered a good source of vitamin C. Third, Hawaiian noni has been linked to the synthesis of xeronine in the body which has significant and widespread health implications. Last, the alkaloid content of the noni fruit is thought to be responsible for its therapeutic actions. Alkaloids exhibit a wide range of pharmacological and biological activities in the human body. They are nitrogen-containing organic compounds that react with acids to form salts, which are the basis of many medicines. Finally, the ezymatic actions of noni make it valuable as a health promoter in cells. The following is an in-depth chemical analysis of the Noni fruit:

    antioxidant
    alizarin
    anthraquinones
    caproic and caprylic acids
    essential oil
    B-D glucopyranose pentaacetate
    asperuloside tetra acetate
    glucose
    ascorbic acid (The high ascorbic acid [vitamin C] content of this bushfruit makes it a valuable food source.)

Dr. Ralph Heinicke of the University of Hawaii discovered an alkaloid in the Hawaiin noni fruit which he calls proxeronine. Heinicke believes proxeronine has appreciable physiological benefits by acting as a precursor to xeronine, a very crucial compound. In addition, a compound found in the fruit called damnacanthol is believed to help inhibit certain viruses and cellular mutations involved in cancer.

PHARMOCOLOGY
Recent surveys have suggested that noni fruit exerts antibiotic action. In fact, a variety of compounds which have antibacterial properties (such as aucubin) have been identified in the fruit. The 6-D glucopyranose pentaacetate of the fruit extract is not considered bacteriostatic. Constituents found in the fruit portion have exhibited antimicrobial action against Escherichia coli, Salmonella typhi (and other types), Shigella paradysenteriae, and Staphylococcus auraus. Compounds found in the root have the ability to reduce swollen mucous membrane and lower blood pressure in animal studies.
Proxeronine is an alkoloid constituent found in Hawaiin noni fruit that prompts the production of xeronine in the body. Dr. Heinicke, who discovered proxeronine, theorized that this proenzyme can be effective in initiating a series of beneficial cellular reactions through its involvement with the integrity of specific proteins. He points out that tissues contain cells which possess certain receptor sites for xeronine. Because the reactions that can occur are so varied, different therapeutic actions can result when xeronine production escalates, explaining why Hawaiian noni is good for many seemingly unrelated disorders.
Damnacanthol is another compound contained in the fruit of the Hawaiian noni plant which has shown the ability to block or inhibit the cellular function of RAS cells, widely considered to be pre-cancerous cells.

BODY SYSTEMS TARGETED
Circulatory, digestive The following body systems have all been effectively influenced by Noni, respiratory, integumentary (skin) endocrine, immune, nervous, and skeletal.

SUGGESTED USES
Ideally, noni extracts should be taken on an empty stomach prior to meals. The process of digesting food can interfere with the medicinal value of the alkaloid compounds found in Hawaiian noni, especially in its fruit. Apparantly, stomach acids and enzymes destroy the specific enzyme that frees up the xeronine compound. Using supplements that have been made from the semi-ripe or light-green fruit is also considered preferable to the ripe, whitish fruit.

A TIMELY RE-EMERGENCE
Today, the natural pharmaceutical actions of the chemical constituents contained in noni are scientifically emerging as valuable botanical medicines. Tahitian "nono" intrigued medical practitioners decades ago. However, due to the eventual emergence of synthetic drugs, interest in this island botanical diminished until recent years. Ethnobotanists are once again rediscovering why Hawaiian people have treasured and cultivated Morinda citrifolia for generations. Noni is now finding its way into Western therapeutics and is referred to as "the queen" of the genus Rubiaceae. Its ability to reduce joint inflammation and target the immune system have made it the focus of the modern scientific inquiry.
Studies investigating noni as an anticancer agent have been encouraging. Its conspicuous attributes and varied uses have elevated its status to one of the best of the healing herbs. Today Morinda citrifolia is available in liquid, juice, freeze-dried capsules, or oil forms, and is considered one of nature’s most precious botanicals.

XERONINE
"I have devoted my life to the study of "Xeronine." I am convince of Xeronine’s tremendous benefits to the body, Dr. Ralph Heinicke, Ph.D.
Dr. Ralph Heinicke, a biochemist, discovered an alkaloid he named Xeronine while studying pineapple enzymes. He discovered that Xeronine is produced in the large intestine from key building blocks called Proxeronine – the precursor to Xeronine – and Proxeronase, the enzyme catalyst required for the chemical reaction that makes Xeronine. Dr. Heinicke searched for a reliable, abundant source of Proxeronin and Proxeronase. He found that the Noni fruit is the most abundant and reliable source of Proxeronine and Proxeronase.  Dr. Heinicke, a biochemist, has researched the active compounds of noni fruit for a number of years. He discovered that the Hawaiian noni fruit contains an alkaloid precurser to a very vital compound called xeronine. Without xeronine, life would cease.
In Dr. Heinicke’s view, noni fruit provides a safe and effective way to increase xeronine levels in the body, profoundly affecting cell health and protection. His research shows that the juice from the Morinda citrifolia fruit contains proxeronine, a precursor of the crucial compound xeronine. Proxeronine initiates the release of xeronine in the intestinal tract after it comes in contact with a specific enzyme which is also contained in the fruit. This particular chemical combination is believed to significantly affect cellular function for the positive.

PROTEIN REGULATOR
Dr. Heinicke’s research is based on the premise that one of the primary functions of xeronine is to regulate the shape and integrity of specific proteins. Because proteins and enzymes have so many varied roles within cell processes, the normalization of these proteins with noni supplementation could initiate a very wide variety of body responses and treat many disease conditions. Proteins are the most important catalysts found in the body. The beauty of obtaining a precursor to xeronine from the noni fruit is that the body naturally decides how much of this precursor to convert to xeronine. Disease, stress, anger, trauma and injury can lower xeronine levels in the body, thus creating a xeronine deficit. Supplementing the body with noni fruit is considered an excellent way to safely and naturally raise xeronine levels. It is the research and theories of Dr. Heinicke which have made the juice of the Hawaiian noni fruit a viable medicinal substance. He writes:  Xeronine is an alkaloid, a substance the body produces in order to activate enzymes so they can function properly. It also energizes and regulates the body. This particular alkaloid has never been found because the body makes it, immediately uses it, and then breaks it down. At no time is there an appreciable, isolable amount in the blood. But xeronine is so basic to the functioning of proteins, we would die without it. Its absence can cause many kinds of illness.
Because so many diseases result from an enzyme malfunction, Dr. Heinicke believes that using the noni fruit can result in an impressive array of curative applications. Interestingly, he believes that we manufacture proxeronine while we are sleeping. He proposes that if we could constantly supply our bodies with proxeronine from other sources, our need to sleep would diminish.

NONI PROCESSING
How an herb is processed is crucial to how beneficial it is. This is especially true of Noni, with its unique enzymes and alkaloids. Morinda citrifolia should be picked when the fruit is turning from its dark green immature color to its lighter green color, and certainly before it ripens to its white, almost translucent color. Once picked, noni, like aloe, will denature extremely quickly due to its very active enzymes. After harvesting, it should swiftly be flash frozen. This is similar to what is done to fish caught at sea to keep them fresh. This stops it from losing its potency while not damaging any of its constituents.
The best supplementation of noni is a freeze-dried, powdered form. The freeze- drying process removes only the water without damaging any of this plant’s vital enzymes and other phytonutrients like xeronine and proxeronine. This pure high-quality noni fruit juice powder is a ten to one extract or concentrate using ten pounds of whole noni fruit to produce one pound of freeze-dried powder. This powder is then encapsulated (it is fruit juice without water!) This is important because typical noni fruit juices are 88 percent or more water; therefore you must literally drink gallons of juice to get the same benefits as the freeze-dried form. Most noni juices available on the market are commercially processed and have water, fruit juices and preservatives added to them. Traditionally noni juice has a very harsh taste and an extremely foul smell, similar to the fruit itself.
Other methods of processing include thermal processing, dehydration and air drying. Thermal processingis generally found in liquids, while the dehydrated noni is then milled and encapsulated. Unfortunately both methods utilize high heat (110o F+), which can deactivate many of the vital compounds that make noni so important. Air drying is effective without using damaging heat but has quality control problems for commercial production.

MODERN APPLICATIONS OF NONI
Noni possesses a wide variety of medicinal properties which originate from its differing plant components. The fruit and leaves of the shrub exert antibacterial activities. Its roots promote the expulsion of mucus and the shrinkage of swollen membranes making it an ideal therapeutic for nasal congestion, lung infections, and hemmoroids. Noni root compounds have also shown natural sedative properties as well as the ability to lower blood pressure, Leaf extracts are able to inhibit the formation of blood clots. Noni is particularly useful for its ability to treat painful joint conditions and to resolve skin inflammations. Many people take noni fruit extracts for hypertension, painful menstruation, arthritis, gastric ulcers, diabetes, and depression. Recent studies suggest that its anticancer activity should also be considered. Concerning the therapeutic potential of the Hawaiian noni fruit, Dr. Heinicke writes:  I have seen the compound found in noni work wonders. When I was still investigating its possibilities, I had a friend who was a medical research scientist administer the proxeronine to a woman who had been comatose for three months. Two hours after receiving the compound, she sat up in bed and asked where she was….Noni is probably the best source of proxeronine that we have today.
Studies and surveys combine to support the ability of noni to act as an immunostimulant, inhibit the growth of certain tumors, enhance and normalize cellular function and boost tissue regeneration. It is considered a powerful blood purifier and contributor to overall homeostasis.

NONI JUICE: MOLECULAR MIRACLE?
Dr. Heinicke also believes that the compounds specific to noni fruit juice work to actually repair damaged cells on a moleculal level. The proxeronine content of noni boosts the body’s production of xeronine, which appears to be able to regulate the shape and integrity of certain proteins that individually contribute to specific cellular activities.
Some practitioners believe that xeronine is best obtained from a noni fruit juice precursor compound.. The enzymatic reactions that occur with taking the juice on an empty stomach are what Dr. Heinicke believes set cellular repair into motion.

IMMUNE SYSTEM
The alkaloid and other chemical compounds found in noni have proven themselves to effectively control or kill over six types of infectious bacterial strains, including Escherichia coli, salmonella typhi, (and other types) shigella paradysenteriae, and staphylococcus aureaus. In addition damnacanthol was able to inhibit the early antigen stage of the Epstein-Barr virus.
The bioactive components of the whole plant, combined or in separate portions, have demonstrated the ability to inhibit several different strains of bacteria. Anecdotal reports support this action in that noni seems particularly effective in shortening the duration of certain types of infection. This may explain why noni is commonly used to treat colds and flu.
The chemical constituents found in noni and the possibility that they stimulate xeronine production—as well as initiate alkaloid therapy – may explain noni’s reputation for having immuno-stimulatory properties. Alkaloids have been able to boost phagocytosis which is the process in which certain white blood cells called macrophages attack and literally digest infectious organisms. Interestingly, the anti tumor action of noni has been ascribed to an immune system response which involves stimulating T-cells.

NUTRITIVE BOOSTER
More and more research suggests that because M. citrifolia compounds enable the immune system to function more effectively, taking the herb in concentrated forms may significantly boost health and performance. These compounds appear to have the ability to increase the absorption, assimilation and utilization of vitamins and minerals. The presence of proxeronine in noni initiates a rise of xeronine in the intestinal tract which enables the walls of the intestines to more efficiently absorb various nutrients, especially amino acids. Vitamins act synergistically with xeronine to nourish all body systems.
In addition, leaf extracts of the plant have a significant amount of protein and the fruit contains a substancial ascorbic acid content. M citrifolia has been considered a food staple in Polynesia for centuries. Apparantly, even soldiers stationed in tropical regions during World War II learned of the fruit’s ability to boost endurance and stamina. Native cultures in Samoa, Tahiti, Raratonga, and Australia used the fruit in cooked and raw forms. M citrifolia is considered a tonic and is especially recommended for debilitated conditions.

ANTIOXIDANT
The process of aging bombards the body with free radicals which can cause all kinds of degenerative diseases. The xeronine theory promoted by Dr. Heinicke submits that as our bodies age, we lose our ability to synthesize xeronine. To make matters worse, the presence of mant environmental toxins actually blocks the production of xeronine. Heinicke believes that the proxeronine content of Hawaiian noni fruit juice can help to block these actions, working as an antiaging compound.
The phytonutrients found in noni assist in promoting cell nourishment and protection from free radicals created by exposure to pollution and other potentially damaging agents. In addition, Morinda citrifolia contains selenium, one of the best antioxidant compounds available.

DIABETES
While scientific studies are lacking in this particualar application of noni, Hawaiians used various parts of the plant and its fruit to treat blood sugar disorders. Anecdotal surveys have found that noni is currently recommended for anyone with diabetes.

PAIN KILLER
A 1990 study found that extracts derived from the Morinda citrifolia root have the ability to kill pain in animal experiments. Interestingly, it was during this study that the natural sedative action of the root was also noted. This study involved a French team of scientists who noted a significant central analgesic activity in laboratory mice. Dr. Heinicke has stated, "Xeronine also acts as a pain reliever. A man with very advanced intestinal cancer was given three months to live. He began taking the proxeronine and lived for a whole year, pain-free."

SKIN HEALING AGENT
One of the most prevalent historical uses of noni was in poultice form for cuts, wounds, abrasions, burns and bruises. Using its fruit extract for very serious burns has resulted in some extraordinary healing. Because skin is comprised of protein, it immediately responds to the presence of xeronine. When the skin is broken of traumatized, proxeronine enters the afftected region from surrounding areas, and xeronine synthesis subsequently rises, enhancing healing and tissue regeneration. Burns are especially vulnerable to this biochemical process. Consequently, boosting xeronine production within a burn site through the direct application of a noni poulticeis considered quite effective by Dr. Heinicke and his colleagues, who have studied enzymatic therapy. Concerning burns, he has written:  I believe that each tissue has cells which contain proteins which have receptor sites for the absorption of xeronine. Certain of these proteins are the inert forms of enzymes which require absorbed xeronine to become active, This xeronine, by converting the body’s procollangenase system into a specific protease, quickly and safely removes the dead tissue from burns.

CONCLUSION
There is no question that the very extensive geographical dispersal and widespread use of Morinda citrifolia in tropical regions attests to its credibility as a valuable herbal medicine. While more scientific study on its biochemical attributes is warranted, what has already emerged provides substantial validation of its medicinal worth. The enzymatic theories of Dr. Heinicke do warrant further study, but his research and experience have already elevated the status of the Hawaiian noni plant to that of a remarkable healing resource. What the peoples of the South Pacific have known and practiced for generations should be incorporated into our modern day search for disease eradication, and health promotion.


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